WordPress agency overflow: how white-label help works with me
WordPress agency overflow for shops that need a white label WordPress developer in the background: you keep the client, I move the work forward, and handoff stays editable.
Journal
What I’m building, what’s new in WordPress, and practical tips for running your own website. New here? Start with a reading path below, or search every post.
Start here
Pick the path that sounds most like you. Each one is three posts, read in order.
Running a business and want to understand your site, or just starting to learn.
For developers keeping up with core changes and the newer APIs.
How I use Claude Code and Cursor, and where I still check every line.
What to expect from a site, a theme, or outside help.
Ready-made themes built for real kinds of businesses, and the stories behind them.
Featured
The post I’d hand you if you only read one this month.
I now sell WordPress themes on matthummel.com. Cobble & Candle, my theme for restaurants, taverns and inns, went from version 1.0 to 1.5.1 in a month. Here is what changed, what it costs, and what…
Newest first. Search by keyword, filter by topic, or press / to jump to search.
WordPress agency overflow for shops that need a white label WordPress developer in the background: you keep the client, I move the work forward, and handoff stays editable.
WordPress GitHub projects from @matthummel-pa: Acreline, WalkRidge, TOCguide, matthummel-theme, Keepary — plus the Code section on this site.
Coming back to WordPress after Germanna webmaster work, Dreamweaver & ASP to PHP on WP Engine, then Power Apps—why I’m returning to WordPress.
WordPress 6.9 added the Abilities API. Register a category and one ability, lock it with a permission check, then expose it to REST and AI agents.
After nearly five years of enterprise Power Platform work, I’m pivoting my content and personal projects back to modern custom WordPress development.
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WordPress first, but not only WordPress. Each topic links to its full archive.
Custom themes, blocks, plugins, and release notes, including the updates that break things. The biggest topic here.
PHP, JavaScript, CSS, accessibility, and the basics every site owner should know.
How I use AI on the repeatable parts of a build, then review every line before it ships.
How white-label and overflow work runs when you keep the client and I do the building.
Quick answers about who writes it, what it covers, and how to keep up.
I do. I’m Matt Hummel, a full-stack WordPress developer in Gettysburg, PA. I build custom themes, plugins and web apps for small shops, inns, tour companies, real estate agents and agencies, and every post comes out of that work. No guest posts, no rewritten press releases.
WordPress is the core: custom themes, Gutenberg blocks, plugins and the updates that break them. Around that you’ll find general web development too, like PHP, JavaScript and CSS, accessibility, deployment with GitHub Actions, and how I use AI tools on real builds. The topic list has the full spread.
Two groups. Business owners, marketers, and agencies who want to understand their website and know what good work looks like before they pay for it, and developers who want a fix that works on a real site.
Use the search box in the post list, or filter by topic. You can switch between grid and list view if you’re scanning for one title.
The easiest way is email: drop your address in the signup form and new posts come to you. If you’d rather use a feed reader, paste matthummel.com/feed/ into Feedly, NetNewsWire or whatever you already use. New posts also go out on Bluesky and LinkedIn, linked in the footer.
Yes. Send a note on the contact page with a link to the post or a few lines about the project. I usually reply within one business day (Eastern Time).