Privacy Policy | Matt Hummel

Overview

The short version

This site uses Google Analytics, Google Tag Manager, HubSpot, Bing / Microsoft Analytics, and plans to use the Meta (Facebook) Pixel for audience measurement, CRM activity, and ad performance.
The contact form and project brief collect your name, email, and the details you send so I can reply and prepare for a first meeting. That is all they are used for.
Analytics data is aggregated and anonymised — it is not used to identify you personally.
No data is sold or shared with anyone outside the services listed in this policy.
You can opt out of analytics tracking at any time — see the opt-out options below.
You can request deletion of any personal data by writing to me.

Last updated: August 25, 2026

About this site

Who I am

This website — matthummel.com — is a personal portfolio and blog run by Matt Hummel, an independent WordPress developer. It is not operated by a company.

For questions about this policy or any data I hold, contact me directly.

Data collected

What I collect

Four categories of data may be collected when you use this site.

Contact & project brief

When you submit the contact form or project brief, I collect:

Name — to address you correctly
Email address — to reply
Message / brief fields — what you need, goals, optional company and timeline
Subject / who you are — optional on the short form

Used only to reply. Never added to a mailing list.

Blog comments

If you leave a comment on a post, I collect:

Name — displayed with the comment
Email address — for reply notifications only
Comment text — displayed publicly

Email never displayed publicly. Removable on request.

Analytics & advertising

Third-party tools used to understand traffic and ad performance:

Google Analytics 4 Google Tag Manager Meta Pixel HubSpot Bing / Microsoft UET

These tools collect pages visited, session duration, device type, approximate location, and IP address. See opt-out options.

Aggregated data only — never used to identify you personally on this site.

Server logs

The hosting server automatically records:

IP address
Browser type and version
Page requested and date/time
HTTP referrer

Retained by Hostinger for security only. Not used to track individuals.

Not collected

What I do not collect

No payment data — this site has no e-commerce or checkout
No account or login data — there is no user registration on this site
No sensitive personal data (health, financial, biometric, or similar)
Analytics data is not used to build individual profiles or target you personally on this site

Cookies

This site sets functional cookies and third-party analytics cookies. The table below lists all cookies in use.

Cookies set by this site and third parties
Cookie	Set by	Purpose	Duration
`comment_author_*`	This site	Remembers your name and email after leaving a comment	1 year
`wordpress_test_cookie`	This site	Checks that your browser accepts cookies (admin login only)	Session
`mh-theme`	This site	Stores your light/dark mode preference	localStorage — no expiry
`_ga`, `_ga_*`	Google Analytics	Distinguishes unique visitors; tracks sessions, pages, and referrers	2 years
`_gid`	Google Analytics	Stores and updates a unique value for each page visited	24 hours
`_fbp`	Meta (Facebook) Pixel	Identifies browsers for ad delivery and measurement (planned)	3 months
`hubspotutk`	HubSpot	Tracks a visitor's identity across sessions and associates form submissions with browsing history	13 months
`__hstc`	HubSpot	Main cookie for tracking visitors — stores session count, timestamps, and original referrer	13 months
`__hssc`	HubSpot	Keeps track of sessions for analytics purposes	30 minutes
`__hssrc`	HubSpot	Determines whether the browser has been restarted between sessions	Session
`_uetsid`, `_uetvid`	Microsoft UET	Tracks sessions and unique visitors for Bing Ads conversion measurement	1 day / 16 days
`MUID`	Microsoft	Identifies unique web browsers visiting Microsoft sites and services	13 months

You can block or delete cookies through your browser settings. Blocking third-party cookies disables analytics tracking. Blocking functional cookies may affect comment submission.

Data sharing

Your data is not sold, rented, or shared with third parties for marketing purposes. It may reach the following parties in the course of normal operation:

Google — Google Analytics 4 and Google Tag Manager receive anonymised usage data (page views, session data, device type, approximate location). Subject to Google's privacy policy. IP anonymisation is enabled.
Meta (Facebook) — the Meta Pixel (planned) sends event data to Meta for ad measurement and reach reporting. Subject to Meta's privacy policy.
HubSpot — HubSpot tracking is active on this site. It collects IP address, browser and device data, pages visited, and form submissions to support CRM and marketing activity. If you submit the contact form, your name and email may be stored in HubSpot. Subject to HubSpot's privacy policy.
Microsoft (Bing) — Bing Webmaster Tools and the Microsoft UET tag collect aggregated search performance data and conversion events. Data is subject to Microsoft's privacy statement.
Hostinger — the web hosting provider stores the site database and files. Hostinger's privacy policy.
GitHub — this site reads public data from the GitHub API to display on the Code page. No personal visitor data is sent to GitHub. GitHub's privacy policy.
Law enforcement — data may be disclosed if required by a valid legal process.

Opt out

How to opt out of analytics

You have several options for limiting or disabling analytics tracking on this site:

Google Analytics opt-out

Install the Google Analytics Opt-out Browser Add-on
Enable "Do Not Track" in your browser settings (honoured on a best-effort basis)
Block *.google-analytics.com via an ad blocker or browser extension

Meta Pixel opt-out

Use the Facebook Ad Preferences to limit off-Facebook tracking
Install the Facebook Container browser extension
Block *.facebook.com via an ad blocker

Microsoft / Bing opt-out

Use Microsoft's privacy choice tool to opt out of personalised advertising
Block *.bat.bing.com and *.clarity.ms via an ad blocker
Delete Microsoft cookies (_uetsid, _uetvid, MUID) from your browser

HubSpot opt-out

Block *.hs-scripts.com, *.hubspot.com, and *.hsforms.com via an ad blocker
Delete HubSpot cookies (hubspotutk, __hstc, __hssc, __hssrc) from your browser
Submit a data deletion request via the contact form — I will forward it to HubSpot within 5 business days

Browser-level controls

Block third-party cookies in your browser settings
Use a privacy-focused browser (Firefox, Brave, Safari) with enhanced tracking protection enabled
Install an ad/tracker blocker such as uBlock Origin

Your rights

Your rights over your data

Under GDPR (if you are in the EU/UK) and comparable laws, you have the following rights. To exercise any of them, write to me.

Access

Request a copy of any personal data I hold about you.

Correction

Ask me to correct inaccurate or incomplete data.

Deletion

Request deletion of your personal data ("right to be forgotten"). I will comply within 30 days unless retention is required by law.

Portability

Receive your data in a structured, machine-readable format.

Objection

Object to processing of your data for any purpose.

Withdrawal

Withdraw consent at any time where processing is based on consent.

If you believe your rights have not been respected, you have the right to lodge a complaint with your national data protection authority.

Updates

Changes to this policy

This policy may be updated when the site changes substantially — for example, if a new form or third-party service is added. The "Last updated" date at the top of this page reflects the most recent revision.

I will not reduce your rights under this policy without notifying you.

Questions

Questions about this policy

If you have questions about this privacy policy or want to exercise any of your data rights, the fastest way is to use the contact form. I reply within two business days.

Get in touch