Custom WordPress themes
Block-based themes for shops, inns, tours, and real estate agents. Your team edits pages in wp-admin, with no page builder. Read about theme development.
Services
WordPress development for shops and agencies
I build custom WordPress themes and plugins that your team can edit and your next developer can read. You own the domain, the hosting, and the code.
Services
What I build.
WordPress is my specialty. Pick the page that matches what you need.
Plugin development
Small, documented plugins for when WordPress can’t do what you need out of the box. Read about plugin development.
Agency overflow
White-label WordPress help when your team is at capacity. You keep the client, and I work in the background. Read how overflow works.
I also clean up sites that got messy, build WooCommerce themes, and do full-stack work like APIs and React front ends when a theme alone is not enough.
Process
How a project runs.
The same four steps every time, whether you are a shop or an agency.
Written scope
A short document that says what is in, what is out, and what done means. No long proposal.
Staged previews
I build in stages and share a preview at each one. You give feedback, and I keep going until we meet the agreed outcome.
Editable handoff
Pages use standard WordPress blocks, so editing works like any other WordPress site. I explain anything that works differently in plain English before handoff.
You own it
The domain, hosting, database, and code are yours. I run the handoff checklist with you on the last call.
A simple site usually takes two to three weeks. Custom fields or online booking can push it to four to eight. You get a realistic estimate when we scope the project.
Agencies
Working with agencies.
When your team hits capacity, I can work in the background as a white-label WordPress developer. You keep the client relationship, and I talk to your team, not the end client.
Scope is written first, previews are staged, and the handoff is editable. An NDA is available when you need one, and pricing is per project.
Work
Work you can open.
These are sample sites I built in public. Open the demo, then read the story behind it. My contract work is under NDA, so those clients stay private.
Theme Real estate
Acreline
A WordPress theme for real estate agents. Listings, a map, agents, and showing requests — they can edit it themselves.
Theme Tour sites
WalkRidge
A WordPress theme for licensed-guide tour shops. Visitors browse tours, meet guides, and book in WooCommerce.
Open project Live demo for WalkRidge (opens in a new window)
Plugin Table of contents
TOCguide
A free WordPress plugin that builds a table of contents from post headings — plus an optional Reading Guide.
Read more
Read before you write.
Short reads that explain how I work.
New to owning a website?
Where a site lives, why you should own every account, and what a staging site is for. Read website basics.
Running an agency?
How white-label help works: written scope, staged previews, and an editable handoff. Read how agency overflow works.
Handing a site over?
The checklist I close every project with: logins, hosting, backups, and who to call. Read the handoff checklist.
Questions
Common questions.
Should I start with a theme or a plugin?
How the site looks and is laid out belongs in the theme. Anything the site must keep after a redesign, like custom content types or an integration, belongs in a plugin.
Can you take over a site someone else built?
Yes. Cleaning up sites that got messy is part of the work. The handoff checklist is the list of questions I ask first.
Do you work with agencies?
Yes. I’m happy to stay in the background on agency work. Pricing is per project, so send me a note about what you need.
What does “you own it” mean?
The domain, hosting, database, and code are all yours. After handoff, I don’t have access unless you invite me back. Any developer can pick up where I left off.
Get in touch
Tell me what you need.
A few lines about the site or the role is enough. I usually reply within one business day (ET).
Remote · within one business day (ET)