Screenshots

What it looks like

What you get

Everything in this build

Tour shops and agencies that need tours, guides, and checkout in one site. Also hiring managers who want to see a WooCommerce theme I shipped.

  • 10 Gutenberg blocks with editor previews (hero, tour grid, guide bios, CTA band, and more)
  • WooCommerce integration for bookable tour products (cart and checkout)
  • Customizer Identity panel (brand, phone, email, address, hours, CTA, social)
  • Block Generator for custom page layouts
  • Tools → Walkridge Blocks page seeder
  • Child theme starter
  • HTML documentation hub
  • Mobile-first, accessible build
  • Sell bookable tours through WooCommerce — no separate booking system required
  • WooCommerce is optional — the marketing site runs without it
Show all 14 features Show fewer
  • Seed every page layout from one Tools screen, without writing PHP
  • Optional companion plugins: Walkridge Bookings and Walkridge Field Map (sold separately)
  • WCAG 2.2 contrast on light (default) and dark, with 44px targets
  • 100% GPL-compatible theme code — white-label or customize freely

Story

How it came together

  1. Why I built it

    Tour shops need schedules, guide bios, and checkout in one place. Most options are a bare store or a heavy travel kit they will not use.

  2. What I did

    I built marketing pages with WordPress blocks and booking through WooCommerce. Brand, phone, hours, and the header button live in Appearance → Theme Settings. Operators never touch code.

  3. What you can use

    A tour shop can show the work, introduce the guides, and take bookings. The live concept is at walkridge.matthummel.com. Hire me to brand it or set up the shop.

Under the hood

Stack, architecture, and handoff

Specs

Architecture

  • Sage 11 + Blade + Tailwind v4 + Vite 8.
  • Gutenberg blocks for Home, Tours, Guides, Area, Contact, and Refund Policy (Block Generator for custom layouts).
  • WooCommerce optional — marketing site, contact form, and blog run without it.
  • Appearance → Theme Settings for brand, phone, email, address, hours, header CTA, social URLs.
  • Light is the default; dark is a visitor toggle.
  • WCAG 2.2 contrast and 44px targets on chrome.
  • Native SEO tags yield to Yoast / Rank Math / SEOPress / AIOSEO.

Handoff

You get the theme zip and a short guide. Set the brand in Theme Settings, then add tours in WooCommerce. Hire me to load your tours or change the layout.

Palette

  • Slate #0c1218
  • Slate mid #17212c
  • Gold #e0be72
  • Parchment #f7f1e3

Questions

Common questions

Is WalkRidge a WordPress tour theme?

Yes. WalkRidge is a WordPress theme built for licensed-guide tour companies: bookable tour products in WooCommerce, guide bios, an area context page, and a contact desk — without a page builder.

Do I need WooCommerce to use WalkRidge?

WooCommerce is optional. The marketing site, blog, and contact form all run without it. You only need WooCommerce if you want to sell bookable tour products through a cart and checkout.

What do I get when I buy WalkRidge?

The marketplace pack: walkridge.zip (upload in Appearance → Themes), a child theme starter, and HTML documentation. Optional companion plugins — Walkridge Bookings and Walkridge Field Map — are sold separately. Instant download after checkout.

How do I add my tour company's branding?

Go to Appearance → Customize → Identity. Brand name, phone, email, address, hours, the header CTA label and URL, and social links are all there. Upload your logo under Customize → Site Identity. No code required.

How do I build the marketing pages?

After activating the theme, go to Tools → Walkridge Blocks and click Seed pages. That creates your Tours, Guides, Area, and Contact pages with the right Gutenberg block layouts. Edit them directly in the block editor.

Can I white-label WalkRidge for a tour operator client?

Yes. Theme code is GPLv2 or later. You can install it for a client, customize it, resell services on top, or use the child theme as a white-label base.

Can you install or customize WalkRidge for my tour company?

Yes. Buy the pack for self-serve, or get help and I brand it, load your tour inventory, and hand off wp-admin editing to your team.

Feedback

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