Skip to content

Five Ways you Can Improve the Page Speed of Your WordPress Website

Posted in Web DevelopmentWordPress 9 months ago
screenshot of google page speed tester

Optimizing your site’s page speed performance is one of the most important things you can do if you want it to rank well in search results. You can improve your website’s page speed in several ways, but here are some tips based on my experience that will help you get started.

Cache and Compress Images

Suppose you must familiarize yourself with the terms cache and compress. Caching is the process of saving a copy of an image (and other files) on your server so that it doesn’t need to be downloaded again every time someone visits your website. Compressing images reduces their size by removing unnecessary information from them and reduces their resolution so that they take up less space on your server. Caching and compressing are both ways of optimizing your website’s page speed.

These processes help improve page speed by reducing the amount of data being transferred over the network, which improves load times for visitors who have slower connections (like 3G). They also ensure all images are served in the correct format based on their dimensions–for example, if an image was originally uploaded at 1000px comprehensive but needs scaling down to 300px for display purposes, then this would happen when using either option above!

Set Expiration Headers for Your CSS and JavaScript

You can set an expiration header for your CSS and JavaScript files, telling the browser to cache these files for a specified period. This means the browser won’t need to request each file from your server whenever it loads a page.

This is especially useful if you run an e-commerce site where visitors might see different products at different times or if you have a lot of dynamic content on your website (e.g., news articles). You’ll want to ensure that any changes made by developers aren’t reflected until after their expiration date has passed so that users don’t get served old versions of HTML pages when they refresh their browser window or load new pages from within their session history.

Reduce the Number of HTTP Requests

The more files you have to load, the longer it takes to load your page. To minimize this, use a content delivery network (CDN) to host your images and other resources so that they’re closer to your users. Also, consider using a JavaScript or CSS loader plugin that combines all scripts into one file and loads them together. This will improve page speed significantly because only one request is made instead of multiple requests for each script file. You could also try using a single plugin for various functions rather than installing several different plugins. This keeps things simple and reduces overhead caused by extra files on your server space.

Use Minified CSS and JavaScript

One of the most effective ways to speed up your website is to minimize the CSS and JavaScript on your site. Minification reduces file size by removing unnecessary characters from code, such as white space and comments. This can reduce the size of files by up to 90%.

Many other tools are available if you want more options or need something that does more than just minifying code (such as concatenating files together). WP Fastest Cache is an excellent tool for doing this quickly and easily, but there are others out there.

Optimize Your Images by Resizing, Compressing, and Changing Their File Format

The best file format for images depends on the image. If you have many colors and details, PNG is the ideal choice. However, JPEG is better if you’re uploading photos or other images that contain many colors, but don’t need much detail (like cartoons). GIFs are best used for animations since they support 256 colors and 8-bit transparency channels.

Before saving your image in another format, it still needs to be optimized! Many cameras store photos at their highest quality setting by default, which makes them huge files–and these large files can slow down your website even more than an unoptimized one would because more data is being transferred from the server to your browser every time someone views them on their phone or tablet.


The takeaway from this article is that you can improve page speed for your WordPress website by using a caching plugin and optimizing images.


If you follow these tips and make sure your WordPress website is optimized, you can expect to improve your page speed significantly. This will help with SEO and increase user engagement and conversion rates. If you need help improving the page speed on your WordPress website, contact me.

Leave a Reply

Your email address will not be published. Required fields are marked *